Legal Info

Our Company Information

Crane Merchandising Systems is a Limited company registered in the UK whose registered office is at Pipsmore Park, Bumpers Farm Industrial Estate, Chippenham, Wiltshire, SN14 6NQ.

Company Registration No.: 02360425

VAT No.: 543196833


Our Terms and Conditions

You can download our latest Terms and Conditions here.


Our Copyright Information

The following marks are registered (®) in the US and CTM*:

  • Merchant
  • Oltre
  • Streamware
  • SureVend
  • Voce

*The countries/jurisdictions covered by a CTM registration are Austria, Benelux (Belgium, the Netherlands and Luxembourg), Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and the United Kingdom.

A trademark application is pending in the US for:

  • Intelligent Store

We also use other trademarks:

  • BevMAX
  • Genesis
  • MEDIA
  • Shopper 2
  • Streamware Connect
  • VisionXtra

Our Communication Disclaimer

Crane Merchandising System’s emails and any files transmitted with them are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received an email in error, please notify the originator of the message. Crane Merchandising Systems confirms that email messages sent from within our networks have been scanned for the presence of computer viruses and malware by Websense.

Although the company has taken reasonable precautions to ensure no viruses or malware are present in our digital communications, the company cannot accept responsibility for any loss or damage arising from the use of any email or attachment.

Any views expressed in messages from Crane Merchandising Systems Associates are those of the individual sender, except where the sender specifies and with authority states them to be the views of Crane Merchandising Systems.


Our Cookie Policy

To give you the best user experience on this website we place small data files on your computer. These are known as Cookies. Most websites do this to improve user experiences by:

  • remembering settings, so you don’t have to keep re-entering them whenever you visit a new page
  • remembering information you’ve given (e.g your postcode) so you don’t need to keep entering it
  • measuring how you use the website so we can make sure it meets your needs
  • continually improve the experience for you
  • remember your shopping basket content if applicable

Our cookies aren’t used to identify you personally. They’re just here to make the site work better for you. Indeed, you can manage and/or delete these small files as you wish.

To learn more about Cookies and how to manage or delete them, visit the ICO website.

How we use Cookies

We and Our partners, affiliates, or analytics or service providers use technologies such as cookies, beacons, tags, and scripts to analyze trends, administer the Website, tracking users’ movements around the Website, and to gather demographic information about Our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.

We use cookies for authentication, tracking user sessions, preferences, and movements around the website, anonymous and aggregated marketing analytics, performance analytics, retargeting, and tracking aggregate trends. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use Our website, but your ability to use some features or areas of Our website may be limited. 


Our Privacy Policy

We will use the personal information you are asked to provide through this website in order to process and fulfil your order and payment. This will involve its disclosure to the businesses we use in connection with these activities, such as couriers. But we will not sell your personal information to anyone.

We may also collect information from your computer without this being apparent. For example, we may collect information about the software on your computer (such as your browser version) and we may store small text files (‘cookies’) on your computer (see our Cookie Policy). This information enables us to provide you with a better and more personalised experience, to recognise you when you return, and to remember your preferences and previous purchasers. It also enables us to generate statistics about the number of visitors we have and how they use our website. You can set your browser to reject our cookies if you wish (you should consult your browser help section for details), but this might adversely affect your use of this and other websites.

Your statutory rights

Subject to certain statutory exceptions and exemptions, you have the right:

  • To ask about the personal data we hold, who we acquired it from, how we use it and who we disclose it to. We will charge £10.00 for dealing with your request and you must enclose your cheque or postal order with your request.
  • To ask us not to process your personal data for direct marketing purposes.
  • To ask us not to make decisions which affect you to a significant degree based solely on the automatic processing of your personal data.
  • To ask us not to process your personal data in a way that is likely to cause unwarranted and substantial damage or distress.

To exercise any of these rights, please contact us on 01249 444807.


Our Terms of Use

In these terms, ‘we’ means Crane Merchandising Systems Ltd, a company registered in England and Wales under company number 2360425 and ‘us’ and ‘our are to be read accordingly.

These website terms of use do not affect your rights and remedies in connect with your purchase of any goods through this website. All such purchases are subject to our terms of sale.

Your use of this website

We either own the intellectual property rights in the content of this website or we have a licence to use it on this website. You may:

  • View that content while visiting this website
  • Save a copy of that content on your computer as a cache copy (this is created automatically by your computer)
  • Save or print out a copy of that content in connection with your purchase of any goods through this website

You may not make any other copies of that content unless expressly authorised in writing from authorised representatives of Crane Merchandising Systems Ltd.

No assurances or liability

We do not give any assurance as to the accuracy, completeness or suitability of the material displayed on this website. We have taken some precautions to reduce the risk of viruses and other malicious code being transmitted through this website, but we do not give any assurance that these are sufficient to prevent this happening. All conditions, warranties and other terms which might otherwise be implied are excluded, including any which would otherwise be implied by virtue of: any rule of law; the nature of the website; the materials on it; the goods advertised there; any general commercial practices.

We have no liability to you in connection with your use of this website, or your reliance on any material displayed on this website, even if we are in breach of these terms or have been negligent. As special exceptions, we do not restrict our liability for fraud (including fraudulent misrepresentation) or personal injury (whether or not it results in death) resulting from our negligence.

Information about you

We will process any personal information which we acquire through your use of this website in accordance with Our Privacy Policy. By accepting these terms, you give us permission to do so.